The B2B Prospecting Academy Shows You How To Master Cold Outreach To Book 2-5 Sales Meetings Weekly Using Channels Like LinkedIn, Cold Email, And Facebook

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What Is The B2B Prospecting Academy?

The B2B Prospecting Academy is a comprehensive training program that shows you step by step how to generate qualified leads and book sales appointments without paid advertising or cold calling.

The intention of the B2B Prospecting Academy is to give you the skills, knowledge, tools, and confidence to master cold outreach by setting 10-20 sales meetings monthly in 90 days.


Who Is The B2B Prospecting Academy For?



The B2B Prospecting Academy is designed for digital agencies, consultancies, and service providers in the B2B space.

It’s ideally suited for:

  • Digital agencies and consultancies whether you are in PR & comms, branding, web design/development, advertising, SEO, digital marketing, etc

  • Professional sales people - if you’re a beginner or intermediate salesperson in a sales role currently where you need to generate your own leads and appointments and want to uplevel your skills and knowledge

  • Any B2B online business owner selling a product or service specifically to other business owners, CEOs, Managing Directors, or similar senior level decision makers at companies


The B2B Prospecting Academy is ideal if you want the step by step building blocks to master cold outreach client acquisition and book sales meetings with qualified prospects weekly.


The Big Problem Most B2B Professionals & Business Owners Face


According to a 2020 HubSpot report, 61% of marketers rank lead generation as their number one challenge.

The fuel for your business is leads and sales. If you can't build a consistent pipeline of qualified sales leads then you'll always be starving for new business opportunities and your revenue will be all over the place.


You'll be stuck relying on word of mouth and referrals. You'll be blogging daily hoping someone will reach out to you. 


The reality is that you need a PROACTIVE approach to building your sales pipeline and getting new clients to hit your revenue goals.

The B2B Prospecting Academy will equip you with the skills and knowledge you need to create a more predictable and controllable client acquisition process via cold outreach.


When You Join The B2B Prospecting Academy, You’ll Get Instant Access To The Following

Module 1: Foundations Of Your Business & Positioning

  • How to make sure that your business is positioned for success from the get go so you can magnetically attract the exact type of ideal clients you want

  • Ideal Client Profiling secrets to getting crystal clear over who your ideal clients are so you can create messaging they respond to

  • The secret to creating a rock solid offer that is a no brainer for qualified prospects in your target market

  • How to research your target market in less than one hour so you can find out exactly what they want and need

Module 2: Targeting & LinkedIn Sales Navigator Secrets

  • Little known targeting secrets that ensures you’re only reaching out to the best prospects in your target market

  • How to identify which prospects will be most susceptible to being interested in your cold messaging - makes your outreach million times easier

  • How to effectively use Account search to find companies and decision makers at those companies who are a perfect fit for what you offer

  • Secrets to creating super targeted lists of prospects using Lead search so you get the most targeted list of decision makers in your target market

Module 3: Lead Generation & Pipeline Fundamentals

  • Discover the two most important lead generation fundamentals that will allow you to always keep a full pipeline of leads

  • The two principles of direct marketing responsible for billions of dollars in sales and how you can apply them to your own marketing

  • A little known 'prospecting rule' that ensures you'll never skip a day of prospecting again in your entire business life

  • The W.P.S. Formula that allows you to generate the 'right kind of leads' consistently without fail

Module 4: Creating A Bulletproof Mindset

  • How to create a strong mindset so you can easily brush aside the negative reactions and setbacks you’re inevitably going to experience

  • The #1 secret to effective goal setting and manipulating your daily habits in order to hit your goals

  • The biggest reason why most people fail with prospecting and how to avoid making this killer mistake

  • Why the standards you have in your life and business will impact the results you get and how to manipulate this in your favour

Module 5: LinkedIn Cold Outreach Messaging Secrets

  • Discover the ‘under the radar’ cold messaging frameworks that allow you to start a conversation with any of your connections without coming across as pushy or overly salesy

  • How to create your very own 100% customised LinkedIn cold outreach scripts that are almost guaranteed to get responses

  • The psychology behind WHY people do or don’t respond to cold outreach messages and how to apply and customise this to your own outreach

  • How to handle interested responses and move the conversation offline without destroying your credibility and positioning

Module 6: Cold Email Lead Generation Secrets

  • How to set up a cold email sending infrastructure correctly from day 1 so that your emails get delivered to the inbox

  • The psychology behind creating cold email messaging that gets positive responses and booked sales appointments on your calendar

  • How to build a super targeted and specific list of businesses and decision makers for your campaign

  • The secret to guaranteeing that you get positive responses and booked sales appointments from your campaigns - ignore these fundamentals and you’ll hear crickets

Module 7: Follow Up & Lead Nurturing Secrets

  • Why most people completely destroy their positioning when following up with interested leads and how you can avoid making the same mistakes

  • The simple principle that ensures you won’t be an annoying pest when following up like 95% of salespeople

  • How to use the concept of equity building from real estate investing for follow up & lead nurturing - once you understand this, you'll never have outcome dependency again

  • Creating a systemised structure to your follow up & lead nurturing process so you can keep the best qualified leads in your pipeline warm and motivated to buy from you

Module 8: Duplicating & Systemising Your Prospecting

  • How to create an ’idiot proof' SOP (standard operating procedure) that you can use to train anyone on your own lead generation process

  • How to find and hire appointment setters or VAs to build your virtual cold outreach team

  • How to know the right time to start thinking about duplicating and offloading your lead generation

  • How to systemise your entire lead generation process effectively so you can scale

Module 9: Generating Callbacks Using Voicemail Drops

  • How to create voicemail recordings that get prospects calling you back interested in your product or service

  • Step by step instructions and walkthrough on setting up your voicemail drop campaign

  • How to use voicemail drops as part of a full spectrum prospecting campaign to create multiple outreach 'touchpoints'

  • Why voicemail is more effective and time efficient than cold calling

Module 10: Booking Sales Meetings Using Your Facebook Profile

  • How to optimise your Facebook profile so that it attracts interest from your ideal type of client

  • How to find potential clients on Facebook and build your own audience

  • Creating content that gets your ideal type of clients reaching out to you

  • Step by step frameworks for using organic outreach via Messenger to generate leads and book offline sales meetings

Course curriculum

  • 1

    Welcome To The B2B Prospecting Academy

    • [START HERE] Welcome To The Training Program

    • Booking Your 1:1 Coaching Session
  • 2

    Positioning - Your Foundation For Success

    • Introduction To Positioning

    • How To Define Your Target Market Like An FBI Profiler

    • Getting Clarity On Who Are The Ideal Buyers In Your Target Market

    • Defining The Base Positioning Of Your Business

    • Defining Your Uniqueness & Crafting A Compelling Value Proposition

    • How To Optimise & Position Your LinkedIn Profile Correctly

    • Video Critique Of A Client's LinkedIn Profile
  • 3

    Sales Navigator Targeting Secrets - How To Find Your Ideal Clients On LinkedIn With Precision

    • Introduction To Sales Navigator Targeting

    • The Fundamentals Of Using Advanced Search In Sales Navigator

    • Building A Targeted List Of Prospects Using Lead Search

    • Building A Targeted List Of Prospects Using Account Search

    • Demo Of Lead Search In Sales Navigator For Private Client

    • Advanced Account Search Hacking For Finding Decision Makers
  • 4

    Lead Generation & Pipeline Fundamentals

    • Introduction To Lead Generation & Pipeline Fundamentals

    • How To Reverse Engineer The Results You Want

    • Two Principles Of Lead Generation To Remember Forever

    • The Two Most Important Fundamentals In Lead Generation To Ensure Your Pipeline Will Always Be Full

    • How To Think Through Your Lead Generation & Pipeline Process

    • The 30 Day Prospecting Rule To Understanding Your Sales Pipeline

    • The W.P.S. Formula To Getting Qualified Leads & Interested Responses From Outbound Prospecting

    • Your Appointment Setting Infrastructure: Pre-Selling & Nurturing Outbound Leads Before They Jump On A Call With You
  • 5

    Creating A Bulletproof Mindset

    • Introduction To Mindset

    • Being Consistent & Disciplined

    • Setting High Standards For Yourself

    • Effective Goal Setting For B2B Prospecting

    • How To Handle The Setbacks You'll Eventually Experience

    • Creating Daily Routines That Keep Your Mindset Strong

    • The #1 Mentality You Must Have To Be Successful With Lead Generation & Sales
  • 6

    How To Use Cold Messaging On LinkedIn To Generate Warm Leads & Booked Sales Appointments

    • Introduction To Cold Outreach Messaging On LinkedIn

    • Do's And Don'ts For Cold Outreach

    • The Psychology Behind Effective Cold Outreach On LinkedIn

    • How To Guarantee You'll Fail With Cold Outreach

    • Key Fundamentals Of Cold Outreach On LinkedIn

    • How To Track & Measure Your Performance Using The LinkedIn Prospecting Sales Tracker

    • Sending Connection Requests & Growing Your Network

    • How To Create An Irresistible First Message To Send On LinkedIn Without Scaring Off Your New Connections

    • Proven Cold Outreach Messaging Frameworks To Opening Conversations With Your LinkedIn Connections

    • Messaging Framework 1: High Value Content Outreach Approach

    • Messaging Framework 2: 100% Personalised Outreach Approach

    • Messaging Framework 3: 'Fake' Offer Outreach Approach

    • Messaging Framework 4: The Uppercut Outreach Approach

    • Handling Positive Responses And Still Getting The Appointment Booked

    • How To Amplify Your Response Rates Using Email Outreach

    • How To Use 'Warm Calling' To Build Relationships & Book More Sales Appointments

    • PRIVATE 1:1 CLIENT MATERIAL: Messaging Frameworks In Practice
  • 7

    How To Use Cold Email To Generate Warm Leads & Booked Sales Appointments

    • Intro To Cold Email Lead Generation

    • Fundamentals of Cold Email Prospecting

    • The 9 Sales Principles Of Cold Email Prospecting

    • How To Build A Prospect List For Cold Email

    • Setting Up Your Cold Email Sending Infrastructure

    • Making Sure Your Emails Get Delivered

    • How To Maintain Cold Email Deliverability

    • Creating A Cold Email Proof Of Concept

    • Strategic Outreach Approaches For Cold Email

    • How To Write Cold Emails That Get Positive Responses

    • Setting Up Your Cold Email Campaign

    • How To Handle Interested Responses & Still Get The Appointment Booked

    • Cold Email Launch Checklist - Launch Your Campaign

    • Using Warm Calling To Follow Up With Cold Email Leads & Book More Appointments

    • BONUS: Cold Email Messaging Frameworks (Private 1:1 Client Material)

    • Automated Cold Email Account Inbox Warming

    • Demo Of Using D7 Lead Finder

    • Demo Of Building Lists Of Prospects Using Apollo

    • Creating Specific Offers For Cold Email

    • How I Write Cold Emails - A Real Life Insight Into My Thought Process

    • Setting Up Your Email Sending Infrastructure Using Google Domains
  • 8

    Effective Follow Up & Lead Nurturing

    • Introduction To Effective Follow Up & Lead Nurturing

    • How Follow Up & Lead Nurturing Fits Into Your Overall Sales Funnel

    • Principles Of Effective Follow Up & Lead Nurturing

    • Methods Of Follow Up & Lead Nurturing

    • Creating A Systematic Follow Up & Lead Nurturing Process

    • Handling No Shows Or Cancellations Of Your Sales Calls & What To Do Next

    • PRIVATE 1:1 CLIENT MATERIAL: Follow Up & Lead Nurturing Fundamentals
  • 9

    Systemising & Scaling Your B2B Prospecting

    • Introduction To Systemising & Scaling Your B2B Prospecting

    • Fundamentals For Successfully Duplicating & Scaling Prospecting

    • Creating An Effective SOP For Prospecting

    • How To Build A Virtual Outreach Team

    • How To Manage A Virtual Appointment Setting Team
  • 10

    Facebook Organic Lead Generation

    • Optimising Your Facebook Profile For Instant Credibility & Authority

    • Building Your Audience & Finding High Quality Traffic Sources

    • Creating An Audience That Likes & Trusts You With Proven Content

    • 2 Week Content Promo Cycle For Generating Inbound Organic Leads

    • Booking Sales Meetings Using Facebook Messenger

      FREE PREVIEW

    • Hacking Other People's Facebook Group Posts

You Also Get A 1:1 Coaching Session With Me When You Enrol

When you enroll, you'll get a 60 minute 1:1 coaching session with me as part of your enrollment fee.

This is not a group session where my attention is divided amongst multiple people, it's just for you only to give you personalised help and insights with whatever you most need to get results.

What Makes This Program Different

I don’t want to just give you some scripts or templates either. I don’t want to give you gimmicks, tools, and flashy software.

It’s honestly just BS that at best, at best, will give you a short term result and then once it stops working, you’ll have no idea what to do next because you never really understood the fundamentals of what you were doing in the first place.

And that's the big difference with this program because you'll understand the fundamentals of WHY something works, HOW to think about it, and the psychology behind cold outreach and sales that can be adapted to any business and target market.

That is what leads to effective and profitable lasting cold outreach processes, not copy and pasting another person's scripts or templates.

Get instant access for $197

Proven Strategies To Get You Real Results, No Bullshit

Everything that I’ll be revealing in the course is what I’ve used to help one client add an extra $66k in qualified leads to their pipeline, and another client added $31k in new qualified leads to their pipeline using these exact prospecting strategies. 

One PR agency I work with has generated 53 positive responses and 23 booked sales appointments from their cold email campaigns.

I cannot guarantee you’ll get those kinds of results but this program will show you the step by step correct sequence of steps to take to follow from day 1 to give you the best chance of replicating those results.

And unlike many other 'guru's' out there, I am a direct practitioner in what I preach because I still do outbound sales prospecting to this day as a big part of building my sales pipeline.

Using What You Learn In The Program, You Can Get These Kinds Of Responses From Your Outbound Prospecting







Here’s A Summary Of Everything You Get Immediate Access To Today When You Enrol

  • Module 1: Foundations of Your Business & Positioning

  • Module 2: Targeting & Using LinkedIn Sales Navigator

  • Module 3: Lead Generation & Pipeline Fundamentals

  • Module 4: Creating A Bulletproof Mindset

  • Module 5: LinkedIn Cold Outreach Messaging Secrets

  • Module 6: Cold Email Lead Generation Secrets

  • Module 7: Follow Up & Lead Nurturing Secrets

  • Module 8: Duplicating & Systemising Your Prospecting

  • Module 9: Generating Callbacks Using Voicemail Drops

Enrol Today For Instant Access

You get instant lifetime 24/7 access to all of the training content as soon as you enrol

  • $197.00

    *All sales are final and there are no refunds. DO NOT buy this product if this makes you feel queazy. This product is for entrepreneurs who play to win, not play to not lose.

    Enroll In The Program Now!

What Others Say









Who This Program Is Most Suited For

  • Digital agencies, consultancies, and professional salespeople that want to get more control and predictability over their sales lead flow by mastering cold outreach client acquisition

  • You’re not stupid - if you're an information collector that buys courses/programs and never implements what you learn then please don’t buy this product

  • You’re almost broke and need to use your last cash savings to buy this product - please don’t do this to yourself. If you’re in such bad financial shape, honestly, go get a crappy job just to get some money and get back on your feet again and revisit this again in a few months.